Local tourism operators in the Northern Territory are set to benefit from the starring role Uluru, Arnhem Land and Kakadu will play in the next phase of Tourism Australia’s There’s nothing like Australia campaign.
Uluru, Arnhem Land and Kakadu are among 12 destinations along with Sydney, Melbourne, Ningaloo Reef, the Whitsundays, Tasmania, Canberra, the Great Ocean Road, Kangaroo Island and the Gold Coast chosen to feature in a series of print advertisements for publication globally in our major international markets, including the UK, USA and Japan.
Minister for Tourism, Martin Ferguson AM MP welcomed the launch of the campaign’s next phase which includes a video advertisement by internationally acclaimed director Michael Gracey.
The highlight from this phase of the campaign, particularly for local tourism operators in regional and remote Australia, is a new interactive online map of Australia which showcases over 30,000 images and stories from everyday Australians about the extraordinary tourism experiences we have to offer the world.
Uluru, Arnhem Land and Kakadu feature in the campaign print advertisements, and on the interactive map at www.nothinglikeaustralia.com.
“The map is more than just pretty pictures – it provides a truly interactive experience for visitors to research and plan their trip across this vast continent,” Minister Ferguson said.
“Visitors will not only be able to view images and read stories about Uluru, Arnhem Land and Kakadu but also book their trip to the Northern Territory on the spot.”
Member for Lingiari, the Hon Warren Snowdon MP said the campaign is great news for the Northern Territory.
“It gives Uluru, Arnhem Land and Kakadu’s small tourism operators the opportunity to promote their well known destinations as well as their hidden gems. The interactive map will equip our international visitors with local knowledge about the Northern Territory, highlighting local attractions, accommodation and places to eat and shop.
“I am confident that on the back of this campaign small tourism operators in Uluru, Arnhem Land and Kakadu can take advantage of the high yielding international tourism markets.”
“This campaign has the dual advantage of appealing to our international visitors as well as our domestic travel market, after all there’s nothing like a feast for the senses in Uluru, being inspired by an Australian Art Gallery in Arnhem Land and leading an exploration party in Kakadu will have,” Minister Ferguson said.
A copy of the print advertisement is attached and the cinema advertisement is available at:
http://medianet.multimediarelease.com.au/bundles/38245c64-101f-4775-92eb-7950c3567519.