Local tourism operators in the Whitsundays are set to benefit from the starring role the region will play in the next phase of Tourism Australia’s There’s nothing like Australia campaign.
The Whitsundays is one of 12 destinations along with Sydney, Melbourne, Ningaloo Reef, Uluru, Tasmania, Canberra, Arnhem Land, Kakadu, the Great Ocean Road, Kangaroo Island and the Gold Coast chosen to feature in a series of print advertisements for publication globally in our major international markets, including the UK, USA and Japan.
Minister for Tourism, Martin Ferguson AM MP welcomed the launch of the campaign’s next phase which includes a video advertisement by internationally acclaimed director Michael Gracey.
The highlight from this phase of the campaign, particularly for local tourism operators in regional and remote Australia, is a new interactive online map of Australia which showcases over 30,000 images and stories from everyday Australians about the extraordinary tourism experiences we have to offer the world.
The Whitsundays features in the campaign print advertisements, and on the interactive map at www.nothinglikeaustralia.com.
“The map is more than just pretty pictures – it provides a truly interactive experience for visitors to research and plan their trip across this vast continent,” Minister Ferguson said.
“Visitors will not only be able to view images and read stories about the Whitsundays but also book their trip on the spot.”
Member for Dawson, Mr James Bidgood MP, said that the campaign was great news for businesses in the Whitsundays.
“It gives our small tourism operators the opportunity to promote their well known destinations as well as their hidden gems,” Mr Bidgood said.
“The interactive map will equip our international visitors with local knowledge about the Whitsundays, highlighting local attractions, accommodation and places to eat and shop.
“I am confident that on the back of this campaign small tourism operators here in the Whitsundays can take advantage of the high yielding international tourism markets.”
“This campaign has the dual advantage of appealing to our international visitors as well as our domestic travel market, after all there’s nothing like rubbing shoulders with a local celebrity in the Whitsundays,” Minister Ferguson said.
A copy of the print advertisement is attached and the cinema advertisement is available at:
http://medianet.multimediarelease.com.au/bundles/38245c64-101f-4775-92eb-7950c3567519.