Local tourism operators in Tasmania are set to benefit from the starring role the region will play in the next phase of Tourism Australia’s There’s nothing like Australia campaign.
Tasmania is one of 12 destinations along with Sydney, Melbourne, Ningaloo Reef, Uluru, the Whitsundays, the Great Ocean Road, Canberra, Arnhem Land, Kakadu, Kangaroo Island and the Gold Coast chosen to feature in a series of print advertisements for publication globally in our major international markets, including the UK, USA and Japan.
Minister for Tourism, Martin Ferguson AM MP welcomed the launch of the campaign’s next phase which includes a video advertisement by internationally acclaimed director Michael Gracey.
The highlight from this phase of the campaign, particularly for local tourism operators in regional and remote Australia, is a new interactive online map of Australia which showcases over 30,000 images and stories from everyday Australians about the extraordinary tourism experiences we have to offer the world.
Tasmania features in the campaign’s print advertisements, and on the interactive map at www.nothinglikeaustralia.com.
“The map is more than just pretty pictures – it provides a truly interactive experience for visitors to research and plan their trip across this vast continent,” Minister Ferguson said.
“Visitors will not only be able to view images and read stories about Tasmania but also book their trip on the spot.”
Members for Lyons, Bass, Franklin, Denison and Braddon jointly welcomed the campaign and the benefits it would deliver in their electorates.
“This campaign is great news for businesses in Tasmania. It gives small tourism operators the opportunity to promote their well known destinations as well as their hidden gems,” Minister Ferguson said.
“The interactive map will equip our international visitors with local knowledge about Tasmania, highlighting local attractions, accommodation and places to eat and shop.
“I am confident that on the back of this campaign small tourism operators across Tasmania can take advantage of the high yielding international tourism markets.
“This campaign has the dual advantage of appealing to our international visitors as well as our domestic travel market, after all there’s nothing like peak hour on the road less travelled in Tasmania.”
A copy of the print advertisement is attached and the cinema advertisement is available at:
http://medianet.multimediarelease.com.au/bundles/38245c64-101f-4775-92eb-7950c3567519.