Martin Ferguson
Minister for Resources and Energy
Minister for Tourism
Don Farrell
Senator for South Australia
After discovering the wonders of Kangaroo Island over the last few days audience members from the Oprah Winfrey Show will now have the opportunity to experience the Barossa Valley.
Minister for Tourism, Martin Ferguson AM MP said that Tourism Australia, in partnership with the South Australia Tourism Commission and industry partners, has put together a truly exciting program of activities to showcase the world class tourism experiences on offer in South Australia.
“Audience members will have the opportunity to experience the spectacular scenery and impressive food and wine on offer in this popular regional centre,” Minister Ferguson said.
“Activities will offer our American visitors a taste of Australian life with everything from winery tours to tastings, and many more highlights to look forward to.
“The Barossa Valley is one of Australia’s most popular tourism destinations, it renowned for its world class wines and will now be on display again as part of this important visit.”
Don Farrell, Senator for South Australia, extended a very warm welcome to the audience members and invited them to make the most of South Australia’s genuine hospitality.
“Oprah’s audience members are in for an absolute treat during their visit here in the Barossa Valley,” Senator Farrell said.
“They will have an opportunity today to see the spectacular landscapes and sample some of the outstanding local food and wine.
“Tourism generates $2.3 billion dollars for South Australia’s economy.
“With the strong economy and high Australian dollar more Australians are choosing to holiday overseas at the same time that more international visitors are coming to Australia.
“Oprah’s Ultimate Australia Adventure will encourage more visitors to Australia but it will also remind Australians that some of the best holiday destinations in the world can be found right here in our own back yard.
“I encourage more Australians to head to the Barossa Valley for their holidays and follow in the footsteps of Oprah’s audience.”