Local tourism operators servicing Coral Bay and Ningaloo Reef are set to benefit from the starring role the reef will play in the next phase of Tourism Australia’s There’s nothing like Australia campaign.
Ningaloo Reef is one of 12 destinations along with Sydney, Melbourne, the Whitsundays, Uluru, Tasmania, Canberra, Arnhem Land, Kakadu, the Great Ocean Road, Kangaroo Island and the Gold Coast chosen to feature in a series of print advertisements for publication globally in our major international markets, including the UK, USA and Japan.
Minister for Tourism, Martin Ferguson AM MP, welcomed the launch of the campaign’s next phase, which includes a video advertisement by internationally acclaimed director Michael Gracey.
The highlight from this phase of the campaign, particularly for local tourism operators in regional and remote Australia, is a new interactive online map of Australia which showcases close to 30,000 images and stories from everyday Australians about the extraordinary tourism experiences we have to offer the world.
The campaign print advertisements feature Ningaloo Reef and it also appears on the interactive map at www.nothinglikeaustralia.com.
“The map is more than just pretty pictures – it provides a truly interactive experience for visitors to research and plan their trip across this vast continent,” Minister Ferguson said.
“Visitors will not only be able to view images and read stories about Ningaloo Reef but also book their trip to the reef on the spot.
“This campaign is great news for Coral Bay and Ningaloo Reef. It gives the region’s small tourism operators the opportunity to promote well known destinations as well as their hidden gems.
“The interactive map will equip our international visitors with local knowledge about Ningaloo Reef, highlighting local attractions, accommodation and places to eat and shop.
“I am confident that on the back of this campaign small tourism operators servicing Coral Bay and Ningaloo Reef can take advantage of high yielding international tourism markets.
“This campaign has the dual advantage of appealing to our international visitors as well as our domestic travel market, after all, there’s nothing like following a local guide on Ningaloo Reef.”
A copy of the print advertisement is attached and the cinema advertisement is available at:
http://medianet.multimediarelease.com.au/bundles/38245c64-101f-4775-92eb-7950c3567519.