Latin American visitors are increasingly finding Australia an attractive destination for education opportunities, holidays and to visit friends and family.
A report released today by Tourism Research Australia (TRA) for the Council on Australia Latin America Relations (COALAR) has highlighted Latin America as a key tourism growth market.
The Latin American short-term visitor arrivals: the trends and outlook for Australia report stated that since 1986, visitors from Latin America have grown at an annual rate of 10 per cent, bettering the six per cent growth observed across all visitors to Australia over the same period.
The Minister for Tourism, Martin Ferguson AM MP, said the report supported Tourism Australia’s increased marketing efforts in Latin America and reflected the announcements in March this year of increased flights between Sydney and Santiago.
“This report shows that Latin America has been a strong growth market for Australian tourism for over 25 years,” Minister Ferguson said.
“With the economic outlook for Latin America relatively positive despite current global uncertainty, growth in visitor arrivals to Australia is forecast to remain strong over the next five years.
“Tourism Australia is continuing to support growth in this market by expanding marketing activities in Brazil, South America’s largest country. Tourism Australia has also created Spanish and Portuguese versions of the Australia.com website to expand reach into Latin American markets.
“The Australian Government has introduced online visa lodgement (e676 Visa) for visitors from Chile, Brazil and Argentina, to simplify the process and support long-term growth from this important and valuable market.”
The Latin American short-term visitor arrivals report forecasts that Chile (10.7 per cent), Brazil (10.0 per cent) and Argentina (7.0 per cent) will lead visitor growth between 2011 and 2016. The main driver of this increase is the continued growth in per capita GDP in most Latin American countries, which has made outbound travel more accessible to an increasing number of people.
The report was prepared for COALAR under an agreement between the Department of Resources, Energy and Tourism, and the Department of Foreign Affairs and Trade. The full report is available at www.ret.gov.au/TRA