Local tourism operators along the Great Ocean Road are set to benefit from the starring role the region will play in the next phase of Tourism Australia’s There’s nothing like Australia campaign.
The Great Ocean Road is one of 12 destinations along with Sydney, Melbourne, Ningaloo Reef, Uluru, the Whitsundays, Tasmania, Canberra, Arnhem Land, Kakadu, Kangaroo Island and the Gold Coast chosen to feature in a series of print advertisements for publication globally in our major international markets, including the UK, USA and Japan.
Minister for Tourism, Martin Ferguson AM MP welcomed the launch of the campaign’s next phase which includes a video advertisement by internationally acclaimed director Michael Gracey.
But the highlight from this phase of the campaign, particularly for local tourism operators in regional and remote Australia, is a new interactive online map of Australia which showcases over 30,000 images and stories from everyday Australians about the extraordinary tourism experiences we have to offer the world.
The Great Ocean Road features in the print advertisements, and on the interactive map at www.nothinglikeaustralia.com.
“The map is more than just pretty pictures – it provides a truly interactive experience for visitors to research and plan their trip across this vast continent,” Minister Ferguson said.
“Visitors will not only be able to view images and read stories about the Great Ocean Road but also book their trip on the spot.”
Member for Corangamite, Mr Darren Cheeseman MP and Member for Corio, The Hon Richard Marles MP agreed that the campaign is great news for businesses along the Great Ocean Road.
“It gives small tourism operators the opportunity to promote their well known destinations as well as their hidden gems,” Mr Cheeseman said.
“The interactive map will equip our international visitors with local knowledge about Victoria’s south west, highlighting local attractions, accommodation and places to eat and shop.”
“I am confident that on the back of this campaign small tourism operators along the Great Ocean Road can take advantage of the high yielding international tourism markets,” added Mr Marles.
“This campaign has the dual advantage of appealing to our international visitors as well as our domestic travel market, after all there’s nothing like front row seats at an outdoor theatre along the Great Ocean Road,” Minister Ferguson said.
A copy of the print advertisement is attached and the cinema advertisement is available at:
http://medianet.multimediarelease.com.au/bundles/38245c64-101f-4775-92eb-7950c3567519.